NOVA Chemicals Collaborates with Circulus to Meet Increased Demand for Post-Consumer Recycled Plastic
NOVA Chemicals Corporation (“NOVA Chemicals”) today announced a long-term agreement with Circulus Holdings PBLLC (“Circulus”) to supply NOVA Chemicals with recycled polyethylene (rPE) produced by Circulus.
NOVA Chemicals, headquartered in Calgary, Alberta, Canada, develops and manufactures chemicals and plastic resins.
The agreement broadens NOVA Chemicals’ sources of post-consumer resin (PCR), expands the company’s PCR portfolio, and increases available supply for customers.
“Circulus’ focus on environmental sustainability and state-of-the-art technology aligns perfectly with NOVA Chemicals’ values and mission,” said Greg DeKunder, Vice President of Polyethylene Marketing and Circular Economy. “NOVA Chemicals’ deep market, technical and applications expertise helps enable our customers and brands to incorporate rPE into their products and applications. This agreement with Circulus will help us fulfill value chain demand for rPE and help brand owners and retailers achieve their packaging sustainability goals.”
The demand for high quality PCR plastic in packaging is forecasted to increase significantly. NOVA Chemicals’ agreement with Circulus sets the stage for a strategic relationship with opportunity for future growth. Circulus produces a linear low-density/low-density recycled polyethylene blend (rLLDPE/LDPE), which is ideal for flexible packaging such as heavy-duty sacks, e-commerce cushioning and mailers, stretch wrap, and collation shrink.
“We are thrilled to work with NOVA Chemicals and supply them with our high-quality post-consumer resin,” said David Hudson, Circulus’ Founder & CEO. “Through this collaboration and our mutual interest in mechanical recycling, we will drive impactful improvement in the ways PCR is used in consumer goods and packaging.”
Circulus recycles post-consumer plastic into high quality recycled resin at scale for repeated use in support of the circular economy for plastics. Its facilities all rely on 100% renewable energy to minimize the company’s carbon footprint with an infrastructure built to meet the domestic demand for PCR resin.
NOVA Chemicals’ PCR business is growing rapidly to meet market demand for recycled content. The company’s dedicated circular economy team has extensive PCR expertise coupled with technical capabilities at the company’s innovation facilities, which are equipped with industry-leading production, conversion and test equipment.